Born at a Kitchen Table
JoyBelle was born from love, not a boardroom — created by a mother-daughter duo who turned their shared beauty ritual into a brand.
Kara Lewis Newton
Founder
For years, Kara got her nails done at a salon as “bonding time” with her daughter, Lila. But one day, seated at opposite ends of the salon, she realized: “This is supposed to be quality time… and we're not even together.”
So they went home, sat at the table, and picked them off together — laughing, filing, talking. They bought every brand of press-ons they could find and tested them all. It wasn't just nails — it became their ritual.
Three generations, one shared joy. JoyBelle is the product they always wished existed: press-ons with the right shapes, the right glues, the right timeless colors — a little luxury that fits real life.
“When it came time to name the brand, it had to be after her daughter. Lila's middle name is Joy, and she has always been 'JoyBelle' — bright, happy, confident, and full of light.”
Emotional Truth
Beauty that feels like joy — warm, effortless, personal.
Core Emotion
Comfortable confidence — feeling like yourself, only a bit more polished.
Purpose
To bring women small, joyful rituals through beautiful press-on nails.
